Every targeting field explained, and how they combine.
Lead Targeting defines who your agents reach out to. Each field narrows the audience further, so treat them as filters that stack on top of one another.
The fields
- Locations — cities, states, regions or countries where your prospects live or work.
- Job Function — the broad area of work, such as Operations, Finance or Sales.
- Industries — the industries your prospects' companies operate in.
- Years of Experience — how long they've been working, useful for filtering out early-career profiles.
- Current Companies — name specific employers to include when you're going after known accounts.
- Seniority — the level of the role, from individual contributor through owner or C-level.
How to fill them in
- Open Lead Targeting from the left menu.
- Type into a field and pick from the suggestions, or add your own entry.
- Add as many values as you like per field — entries within one field are treated as 'any of these'.
- Save your changes. They are submitted to our team for review.
Note: Search capabilities are limited with Basic Search, and a Sales Navigator license is recommended for precise targeting. LinkedIn accounts without a premium subscription are also subject to lower levels of activity, so agents may not be able to send connection requests to their full potential.
Tip: On Sales Navigator? You've made the right call — it unlocks LinkedIn's full search power and full agent activity, so neither of the Basic Search limits applies to your campaign.
Tip: On Recruiter Search? You get the same full activity levels as Sales Navigator, plus the ability to target leads who are actively looking for a new job — a powerful signal if your product or service can leverage it in your messaging and pitch.
Note: Fields combine with AND logic. A profile has to match at least one value in every field you fill in, so filling in everything at once can shrink your audience dramatically.